I feel the term “SEO” is completely overused, however, there are a few things you want to do besides just having great content. One is make sure your site url is consistent. chrisbitting.com is different from http://www.chrisbitting.com.
Google Analytics will provide you a suggestion to fix this if you’re experiencing traffic from multiple hostnames. Something like:
Property http://www.yourdomain.com is receiving data from redundant hostnames. Some of the redundant hostnames are:
This is easy to fix using your Global.asax page. Just add this to your code, replacing “yourdomain” with your actual domain. The Application_BeginRequest will catch and redirect to the altered url, also issuing a 301 to help search engines.
You could do this using web.config + rewrite, but I enjoy this method more.